We can also leverage your business rules to select audiences that will be a good fit for your brand – from general consumer prospects, to new movers, or consumers experiencing a life event. This allows us to identify your best customers which then allows us to target prospects who look like your best customers. At Speedeon, our team of data scientists provide predictive analytics capabilities for our clients. When identifying strategic partners, it is important to look at the data strategies and the level of analysis that is offered by each partner to get to the desired target audience. For example, targeting someone who lives in an apartment with a lawn care service offer is not going to provide the best return on investment. Also, a refined audience selection strategy will influence the message and format. The audience of a direct mail campaign has as much impact on the overall success as the message, format and offer.
“Who are we targeting?” This question will be the basis of your selection strategy. These four elements ultimately combine to create an ideal campaign that helps to accomplish your pre-defined business goals. Budget: what is our budget and what considerations do we need to take into mind?.Metrics: what will we measure success on?.Message: does the message and offer resonate with the intended audience?.Audience: who are the best customers and prospects to target?.There are four key elements to consider when planning a direct mail campaign: And more importantly, will provide you with more confidence in planning a direct mail campaign. The following will walk you through the finer points of marketing directly to consumers via print. I’ve found that for many marketers, knowing where to start is sometimes the hardest part. Like any marketing channel, direct mail offers both challenges and opportunities for businesses looking to engage new or existing customers. Once testing has been completed, strategies can be optimized and strengthened to deliver powerful results. However, matching the right channel with the right strategy can often only be achieved through testing various strategies and channels. Choosing the right channel and strategy can be overwhelming, and the investment of both time and money, can limit one’s ability to try different approaches.
It is important to understand which work well for your core customers and which are better for acquisition. There are many channels and strategies available to marketers today. Overall, what I’ve found true is this, the ability to test and learn across various marketing channels and the ability to adapt to the ever-changing environment will strengthen your ability to target the correct consumer at the correct time with the correct offer, resulting in a more profitable campaign. I’ve taken that knowledge and applied it to my clients at Speedeon and have helped expand my clients’ customer acquisition and retention efforts.
During that time, I was able to gather valuable insights into different strategic approaches to direct mail and testing.
In my past life I worked for two major brands helping them with acquisition and retention direct mail programs.
0 kommentar(er)
